Internet Marketing?

internet marketing
aww91 asked:


Trying to complete a business case for Internet Marketing for a medium size company. Discounting the actual ad fees (CPM, etc.), how much can I expect to spend on consulting fees, ad design and development, and other miscellaneous cost? High level figures is all I’m looking for at this stage.

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1 Comment so far

  1. marketingexpert on November 17th, 2008

    2 percent of gross revenue is a good place to start and then look to develop a ROI model from there. If more spending brings more business, spend more. Check out ( ) for more information on determining ROI.

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