Jeremiah Patton asked:


The impact of the Internet on the perceived value of information is just as huge as anybody would ever think. Undoubtedly, Internet changed the way people learn and search for useful information. Before the arrival of the Internet culture, individuals who are looking for some valuable and useful information would be congregating themselves in classrooms, public libraries, bookstores, and magazine stands because these are the places where such information could be found.

However, it’s been about ten years since the Internet became accessible to the public and the difference it made has been gigantic.

The impact is drastic enough that the Internet changed the typical procedure of searching for information that has existed since the civilization era. If you want to learn the life of Florence Nightingale, Christopher Columbus, or even the terrorism acts of Osama bin Laden, you do not need to take a class, read a book, or purchase newspapers everyday. You can Yahoo or Google these personalities, and if you are savvy enough, you will be able to find a website that is dedicated to the study of these personalities.

Through the Internet, such valuable and useful information is readily accessible. In addition, retrieval of information is free. You do not have to suffer purchasing Da Vinci Code for several dollars cheaper than what you would have to pay in a brick and mortar bookstore. The search and retrieval of the manuscript of the book is instantaneous (in short, instant!), no wasting of time, and definitely there is no need to spend for transportation.

In other words, searching and retrieving information on the Internet is cost-free, except the purchase of your personal computer (if you do not have any) and the Internet connection fee.

Almost every kind of information could be found on the Internet, historical accounts, answers to personal problems, and information about business opportunities. In other words, every online-based business opportunity related information can be accessed through the Internet.

Nothing more, nothing else. Why purchase marketing strategy books or business newspapers if all information that you need is stored on the Internet and can be read for free.

However, unlike other information on the Internet, information related to Internet marketing are not entirely for free. In fact, there are marketing gurus who sell such information to Internet marketing neophytes.

The basics of success on Internet marketing starts with learning the basics of this lucrative industry. Such basics could be learned through various Internet marketing-related information scattered over the Web. If you want to acquire information that is proven to be useful for your online business, definitely you will purchase such information from different Internet marketing gurus.

To get the real worth of your money, you can look for the following categories of valuable and useful information for your online business outlined below:

The content of the information package must be controlled and distributed by licensed and well-known personalities on Internet marketing. Verify the individual behind the personality check if he is really a marketing genius or not. With so many “bogus gurus” out there, there is a need to check on your information resources first before handing out money.

Such information must be on its updated status. What is the use of information gathered in 1980 on a 2006 market? Ask for some sample excerpts or initial information that you can see for yourself if it is updated or not.

Look for the “money back guarantee” condition of paid information. If you are not satisfied by the results or the results are not what you expect, you can have your money back. There are many experienced Internet marketers who are willing to give your money back if you are not satisfied with the information you have acquired.

If you cannot afford to purchase premium information sold by different Internet marketers over the Web, you can still look for free information. You may visit different article directories over the Internet that publishes hundreds to thousands of articles related to Internet marketing.

Some of these articles are written by the Internet marketing gurus themselves, thus you are assured that the information is valuable and can be applied to your online business. There are also business sites wherein they give away free information guides that you can use for your Internet marketing career. Just be resourceful and creative enough to locate this free yet useful information.

The Internet is the information superhighway whether free or paid information, make sure that these will help you learn the ideas and basic strategies to make your Internet marketing career a successful one.



Affiliated Data Center

M.Planet Lubowa asked:


“Discover how I lost $2700.35 in google ad words”

“Find out how I lost over $31000 in this and that”

Do these statements sound familiar to you? Yes I am sure they do because they are so common on most websites. But what is so unique about such statements?

Internet marketers who have already achieved something in Internet marketing always put them up. Those are the marketers who in this case I will call the winners of Internet marketing.

And this brings us to the topic of this article In Internet Marketing, Isn’t a winner always a Looser?”

Would your answer to such a question be a yes or a no?

Mine would be a yes.

To understand this, you would need to first ask your self why those successful Internet marketing gurus are publicly exposing their past losses. The purpose is to draw your attention so that they win your mind. End result is you subscribe to their newsletter, ezine or simply join their mailing list.

They want to show you that loosing is part of winning in Internet marketing. Loosing is a route to winning. That is their aim. They want to show you how they incurred losses due to poor decisions so that you can avoid them.

Well, if you are new to Internet marketing, you have realised that Internet marketing is one tuff racket to make money in. You will find your self-spending hundreds and even thousands of dollars on the next greatest thing to skyrocket you to the top. Buying high cost hype. Do It Now, Retire By-Monday, and Make Millions over Night Internet marketing and promotion software and information.

Then once you buy all that hype you have to buy the next product to get you to the next step, and then you need another product to optimise that! And to make it better you need to get another product! Oh and here is another suggestion, buy this product to boost that product even more!

As a result, you will want to give up thinking that Internet marketing is just a money drain with no profits coming from it.

No Internet marketing is a very profitable undertaking. There is a lot of money to be made. But only if: (1) You know how to approach it and (2) You have the correct mindset at the start.

So what Mindset should you have?

The mindset you should have at the very beginning is that of never giving up. It is true that you will loose money here and there. That should not make you give up. Just know that those who become successful also experienced some losses at first. I have lost a lot of money in Internet marketing but I have also got more than what I lost. The Late cory Rudl lost some money at the start, but he died leaving a successful marketing team that make over six million per year. Mike Filsaime and other Internet marketing experts also faced the same setbacks, but they persevered.

You will be told that ezine advertising is very effective. You will try it and yet get like only one sale. You have lost money. Not so? Should yougive up on ezine advertising? No you should not.

Reason is that, the truth is ezine advertising is cost effective and can give you a very quick return on investment. You will also loose money in ad words and other ppc advetising, but should you give it up. No it is very effective. That is why top Internet marketing experts

continue using it.

So what is the problem then? The problem is that you do not know how to play the game. You do not know the rules of Internet marketing.

Here is how you should approach Internet marketing:

1- Always enlist the help of a mentor.

You do not have to re-invent the wheel. Many people have done what you are trying to do and they have succeeded in it. So just look over their shoulders for guidance. Buy their ebooks, the software they use, attend their seminars, participate in their live call and so on. This will reduce on your learning curve and cut down on the losses you would

have incured while shortening on your pay back period.

2- Track and Test.

For every dollar that you spend on Internet marketing, make sure it is tracked. Track your ezine and ad words ads to see which one delivers and which one does not. Which ezine is responsive and which one is a waste of your money. Test your sales copy. Test your website conversion ratio. In other words, test and track virtually all aspects of your business and marketing campaigns. The purpose should be to improve and cut down on unnecessary losses.

3- Invest in your self.

Similar to number one, do a lot of reading related to Internet marketing. Download free reports, buy Internet marketing ebooks, and listen to Internet marketing audios and videos so that you get to know what works and what does not work.

4- Do not go for free

In Internet marketing, you should not be deceived that you can make any significant money from free Programmes or marketing gimmicks. Search engine traffic is free, but you have to invest in knowledge and software to get reasonable free traffic from search engines. Article submission is free but you will find that for wide distribution and maximum results you have to invest some money. Join this for free. Download this software for free. Only to find that either it has limited functionalities until you upgrade.

5- Have a clear well laid out Internet marketing plan. Follow point number one and you will be able to develop your own marketing plan.

So in Internet marketing, isn’t a winner always a looser?



Affiliated Data Center

Daniel Millions asked:


While some people succeed in Internet marketing, some fail dismally and lose a lot of money they would have invested.

Getting started in internet marketing involves a lot of things, namely having your website designed, your sales page created and adding Ad Sense added onto your site. Setting up an auto responder and a newsletter for your site visitors to subscribe to, as well as your blog will also need to be done. In addition, creating a marketing campaign to generate traffic is yet another very important thing to do - your Adwords, creating some viral marketing tools, search engine optimizing your website, and writing and submitting articles, among other things. You will also need to know how to track your ads so that you know which ads work and which do not.

All these activities are essential if you want to succeed with your internet marketing. They are all very important, and they all need to be done. For those people new to internet marketing, all these activities can be daunting. Some people would like to do internet marketing, but they just do not know where to start.

So what steps must you take to get started in internet marketing? What must you do in order to succeed with your internet marketing business? Outlined below are the key steps you will need to take if you are to be successful in internet marketing.

1. Set up your goals. What do you want to achieve in the short and long term? Are you planning on having internet marketing as your main income generator? Do you want to just have a part-time online business? How much do you want to earn. Your goals will help you decide what type of internet marketing to get into; depending on how much income you want to earn.

2. Decide on what you are going to be marketing. Are you going to create a product yourself, are you going to be offering a service? Are you going to be marketing someone else’s product? Are you passionate about that which you sell?

3. Design and create your website. After you have decided what you want to market, create a suitable website. You can do this yourself if you have the skills or if you are keen to learn, or you can pay someone to do it for you. Make sure that your website is professional and effective for getting traffic - with your keywords and fresh unique content.

4. Add all the necessary things to your website so that it is ready to take orders and help with building a list for you - your auto-responder and newsletter. Add some AdSense since you can make some money from these as the traffic to your website increases.

5. Plan and establish your marketing budget. To be successful with internet marketing, you will need some traffic. This is a simple fact you should not underestimate. What is your budget and therefore what marketing tools can you afford. There are some fairly cheap advertising options if you are on a tight budget; such as article writing and submission and participating in relevant forums. If you have a good budget, you can do solo ads in ezines, PPC (Pay per Click), paid classifies, among others.

6. Set up your daily work schedule. This is very important - for your online business to succeed, you must be committed to work on it and stick to a program of all the things that you must do consistently in order for you to earn the profits you want. If you still have a nine to five day job and hope that your internet marketing income will one day be your main source of income, then you must be prepared to work extra hard and still work on your internet marketing business in addition to your day job. The goals you would have set up earlier will also determine your daily activities - if you want to earn a lot of money with your internet marketing business, then you must be prepared to be focused and commit time and effort to your business.

7. Master your favorite marketing plans that work for you and that you can afford. It is normal that when you are starting in internet marketing, you try various types of marketing your business. The trick to succeeding in internet marketing is knowing what works in growing your business, master that, and then do it consistently. Subject to your budget, decide about five main strategies that you like and want to focus on. If it is PPC, then keen on improving that and master it. If it is ezine advertising, then make your ads more effective and choose the best ezines to use. Although you may have the best marketing strategies you use, you must regularly look for other marketing tools that could potentially yield better results.

8. Find a suitable support network - a mentor or someone who is successful in internet marketing or a forum of people with similar businesses. It is important for you to make your learning curve as short as possible. You can learn a lot from people with similar businesses and those who have succeeded with a similar business. The other reality of starting your own internet marketing business is that you may face some challenges and setbacks along the way. What will make you a ‘winner’ in the internet marketing business is to never quit. So, if you have a good support network, you will have people who can help you answer any questions you may have, do something for you do not know how to or simply give you words of encouragement.

9. Be prepared to learn! Internet marketing is very dynamic and competition is very strong. The internet is full of free resources, e-books and tools. Do not waste your money paying on a lot of resources because you can get most for free. Keep on learning and keep on improving your website and marketing tools to suit the times and the customers’ expectations.

10. Stay focused, and repeat that which works. If you have established a marketing tool that makes you a sale, it maybe $10 or $100, by simply intensifying, repeating and improving that which has made you this sale - you can soon earn a six figure income.

Follow these steps and you will be on your way to prosperity with your internet business!



Simple Site Big Profits

Henry Harlow asked:


What do I need to know first about law firm Internet marketing?

“In modern business, it is not the crook who is feared most, it is the honest man who doesn’t know what he is doing.” Pablo Casals

There are tons of vendors out there who want to sell you websites and law firm Internet marketing services. Most are honest people who simply don’t know what they are doing. In many cases, they are attempting to sell you something that is overpriced and that won’t produce you any new clients at all, let alone good clients. The attorneys I have worked with report to me that the whole Internet marketing process confuses them. They don’t know who to believe. Some have spent considerable sums already on websites with little or no results. I aim to stop all that. So keep reading.

Do I need law firm Internet marketing?

Yes. According to Reuters News Services by 2007 there will be over nine million legal services searches done online each month. Additionally, prospective clients and clients expect you to have at least a website or think you may be behind the times if you do not. Finally, while the yellow pages are not a good attorney marketing vehicle today they are going away since people are searching the Internet and not going to the yellow pages.

What is/is not law firm Internet marketing?

Having a website is not law firm Internet marketing. At a minimum you do need at least a “brochure website” of a few pages, however, that website is unlikely to get you new business and is definitely not Internet marketing. The rest of this article (in four parts) is going to help you get clear on what Internet marketing is all about.

Where does Internet marketing begin?

Law firm Internet marketing begins with you becoming an educated consumer and then keyword research. Researching your practice’s best keywords will tell us what words your prospective clients are using to search for legal services on search engines, what legal services your prospective clients are the most interested in, what your prospective client is thinking, how to attract these prospective clients to your site at the search engine instead of going to your competitors site, what your competitors are doing/not doing, what content to write for each of your top keywords (recommend writing a page each to at least the top 20 keywords), what are the words to use for PPC law firm advertising and how to begin search engine optimization. If you have not adequately completed keyword research using software tools like Wordtracker you have not done adequate keyword research and are likely to fail at your law firm Internet marketing.

You mentioned, “…what content to write for each of your top keywords…”. What are you talking about exactly?

I am talking about what is known as the CTPM model of Internet marketing developed by Ken Evoy M.D. in 1997. This model works because it is in total alignment with how the Internet works. The C is the first part of the model and it stands for Content - create in demand content (you determine what is in demand from the keyword research). The T is Traffic - attract targeted traffic. The P is for pre-sell - pre-sell the targeted traffic (using such things as newsletters, RSS feeds, free downloads, e-books, autoresponders, audio, video, and teleclasses). The M is Monetize - this is where you convert these pre-sold prospective clients to clients easily.

You mentioned, “…tools like Wordtracker…” with respect to keyword research in law firm Internet marketing. What is Wordtracker?

Wordtracker is a software tool that can be used to thoroughly research your keywords. Wordtracker is at least arguably the best keyword research tool in the marketplace and there are others. You can go to http://www.Wordtracker.com to get all the details. Your vendor can use this tool easily and should use it for keyword research to put your law firm internet marketing on the right track from the beginning if at all possible.

You also mentioned “…how to begin search engine optimization.” What is meant by search engine optimization (SEO) and exactly what is it and how does it fit into law firm Internet marketing?

There is no mystery in SEO in particular and law firm Internet marketing in general so don’t let anyone bamboozle you on that one. As I said earlier SEO begins with appropriate keyword research. If you have not done that you are dead in the water since this is the foundation of everything that comes after in law firm Internet marketing. The next step is the “C” or content mentioned earlier in the CTPM model. You will need to write “keyword optimized” content to each of your top 20 keywords or another way to say this is writing your content in the way that search engines want to see it so they rank you higher than your competitors. Your content needs to fit together in a site plan (the term site plan refers to in what order your pages will appear and how they link to one another) that has an appropriate pyramid type structure. This pyramid type structure includes your home page (the peak of the pyramid) themed keyword phrase being supported by all the tier two pages (the next layer of the pyramid) and their tier three pages (usually the base of your pyramid although you could go deeper) support them resulting in higher rankings for all of your pages. There are some technical aspects to SEO as well like the use of clean HTML, heading text, meta tags, alt tags, site map, etc., however, mercifully I won’t go into those since they should be known to your technical person. The bottom line is put nothing in the way of the search engines spiders (spiders are sent out from the search engine to “read” the sites on the Internet) being able to “read” your site like fancy flash pages get in the way big time for instance. To know more in depth about keyword optimization you can go to http://www.Wordtracker.com where they have a really fine Keyword Research Guide if you want to know more of the details. All of what I just told you is known as “on site optimization” strategies for law firm Internet marketing. There is also “off site” optimization as well involved in SEO. Off site optimization means getting one-way links from high-ranking pages of other sites that are related to your top 20 keywords (there we are again with that keyword research being vital) that link to your site. Search engines see these links like a “vote” for your site. The more high quality “votes” you have the higher they will rank your site. The term “link popularity” is used to describe this process in law firm Internet marketing. The royal road to high quality links is having (here he goes again) keyword researched and keyword optimized quality content on your website. You get these links from website directories, article directories, online forums, press releases, etc. I left out reciprocal links because most SEO authorities think they are no longer worth the effort since they are difficult to get and don’t really contribute much (or can even hurt) to your page ranking.

We have completed the first part of law firm Internet marketing at this point. In part two we will go into Google Page Ranking, dealing with your competitors, RSS, the factors surrounding costs of law firm Internet marketing and more. I am committed to you being a master of law firm internet marketing at least to the point you will get new clients from your efforts and not get taken to the cleaners by vendors who may not know any better.



Boomers Income

Jeremiah Patton asked:


Internet marketing is a lucrative business. There are many individuals who are earning substantial revenues by just selling their products or services over the Internet while at the same time endorsing the products or services of other Internet marketers. Revenues are flowing out of different outlets through affiliate programs, direct product selling, or offering Internet marketing-related services.

With several features such as round-the-clock operability, opportunity of widening clientele base, and low starting costs, it is not surprising that the Internet marketing industry is now full of mushroom businesses owned and operated by novices who are eager to share the wealth of this lucrative industry. However, in order to grab a slice of wealth offered by Internet marketing, you must bear the stiff competition over the market. In this stiff competition, Internet marketers who possess the knowledge and capability on this type of investment will win the game.

The rule of the Internet marketing game is simple: learn the rules and apply necessary marketing strategies in order to win the game. Though you have several websites that are easy to navigate and contain useful features such as complete inventory listings as well as shopping cart facilities, if it is unable to generate generous amount of traffic, your Internet marketing career will be a total failure.

To avoid reaching possible career failure, it is important that you seek the help of an Internet marketing consultant. One of their business objectives is to provide their clients the necessary strategies or possibly handle the situation by themselves in terms of generating web traffic to their clients sites. This can be done through various ways such as affiliate marketing programs, web page optimization, web content development, or pay per click advertising. Even though as an Internet marketer, you are familiar with the aforementioned marketing concepts, you need sufficient time and expertise to apply it to your Internet marketing business. To fill up the gap, an Internet marketing consultant has the capability of applying the necessary strategies to build essential web traffic that will result in increased sales and generated revenues.

In case you have the knowledge and technical expertise about Internet marketing, you may also consider the career of an Internet marketing consultant aside from being an Internet marketer. If you have the marketing background and such is proven to be effective for other Internet marketing business, you may serve as a consultant to other Internet marketers, especially the new ones.

To be a successful Internet marketing consultant, you need to conduct an “inventory” of your Internet marketing skills and knowledge. You start by figuring out your strengths and determine what particular areas of Internet marketing you are weak. From such information, you will be able to construct a plan that will help educate yourself and improve your weak points. Begin by working out in your weaknesses and consistently testing it to determine if you have improved or not. Once you have developed your skills and you feel that you can go on, you are now ready to embark the career of being an Internet marketing consultant.

Once you are now in the field, always prepare because you will deal with numerous clients of varying needs. You will be able to meet complete novices as well as seasoned veterans on the Internet marketing industry. If you have come across clients who knew nothing about the business and ask you to take charge, you will have to take them under your wing. As a consultant, it is your responsibility to provide your clients their needs, whether they are complete novices or marketing gurus.

Start your consultant career on one or two areas of expertise. You may specialize on search engine optimization, newsletter writing, and other Internet marketing strategies. Identify the niche which you are strong with and make sure that you are regularly updated about any developments on those particular areas of expertise. You may also try concentrating on “hot niches” by typing your question on major search engines and see what comes after.

Being an Internet marketing consultant has the responsibility he needs to bear on serving the marketing needs of his clients. However, it takes common sense, solid knowledge, and enjoyment on what you are doing in order to help other Internet marketers in the long run. If you think you have the edge over a certain aspect, you can always go to that consultant direction. All of these are really up to you to think about.



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